I really liked this artist because I really liked the idea of using a woman and representing her shape through text. Although it makes the text hard to hard it is still a unique and visually interesting.
Important facts
- He is known for his work on the American fashion-magazine Harper’s Bazzar
- He was a photographer, designer, and teacher
- Brodovitch was born in Russia in 1898 to a wealthy family
- In 1920 he fled to Paris after being an exile from the October Revolution
- Brodovitch for the very first time had to work for money
- Being surrounded by a community of Russian artist, he was influence to become a painter.
- He got a job as a painter of stage sets, which inspired him to work in commercial arts
- He entered a poster competition and won first prize
- Soon his work was demand
- He became one of the most respectful designers in Paris, but this changed over time.
- Brodovitch was offer to organize design classes at Philadelphia College of Art
- He taught classes by using examples of European graphic design
- “we learn by making mistakes. We must be critical of ourselves and have the courage to start all over again after each failure. Only then do we really absorb, really start to know “
- He put himself at the same level as his students
- He worked on magazines for over 15 years but then his health began to decline
- He helped direct a short-lived American art and design titled Portfolio
- He also created a book titled Ballet which included photographs that were controversial because of the use motion blur
- His works were almost all success and left a lasting impression on many
- Brodovitch models remain as graphic inspiration shaping graphic designConcept Board:
Links:
http://www.designishistory.com/1940/alexey-brodovitch/
http://www.iconofgraphics.com/alexey-brodovitch
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